UX/UI Designer with a graphic design foundation
Focusing on transforming complex FinTech into intuitive, user-first digital and reducing cognitive load experiences through
User research.
thoughtful experience design.
journey mapping.
information architecture.
clear user flows.
User research. thoughtful experience design. journey mapping. information architecture. clear user flows.
User Research
Accessibility
CORE EXPERTISE
Wireframing
Prototyping
Information Architecture
Usability Testing
Interaction Design
Design Systems
Journey Mapping
Featured Work
Designing a personal loan app for clarity & confidence
Creating clarity and confidence in personal loan decisions through an intuitive comparison experience.
Building an AI chatbot for smarter insurance guidance
Matching customers with the right coverage plan through AI-powered, personalized recommendations.
Skillset
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Skilled in gathering insights through interviews, surveys, and usability testing to inform design decisions and ensure solutions meet real user needs.
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Experienced in creating low- to high-fidelity wireframes and interactive prototypes to visualize ideas, test concepts, and refine user flows before development.
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Strong eye for layout, typography, color, and accessibility, translating brand identity into clean, engaging, and consistent interfaces.
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Ability to design intuitive user flows and micro-interactions that enhance usability and create smooth, engaging digital experiences.
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Proven experience working closely with cross-functional teams, presenting design solutions clearly, and incorporating feedback to deliver better outcomes.
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Skilled at planning, conducting, and analyzing usability tests to validate design choices, uncover pain points, and continuously improve the user experience.
Contact me
sheilajeanferrer@gmail.com
(514) 804-1995